Ashfield Healthcare

Responsibilities

·        Lead and implement integrated, omnichannel marketing campaigns from strategy to execution, ensuring alignment with core growth targets and company mission.

·        Own our account-based marketing (ABM) strategy to drive engagement with Multi-Academy Trusts and international school groups, working in partnership with the Sales team.

·        Develop and manage high-impact campaigns on themes such as raising EAL standards, policy influence and thought leadership, incorporating but not limited to lobbying, PR and teacher-focused resource creation.

·        Work cross-functionally with Product, Sales, Success, Design and external stakeholders to co-develop and deliver campaign assets.

·        Plan and manage advertising budgets, while ensuring effective budget optimisation and a shift towards organic and earned marketing where appropriate.

·        Oversee campaign reporting and ensure accurate ROI tracking using Salesforce and Pardot; work with the Performance Marketing Manager to align on attribution and insights.

·        Collaborate with the Events and Marketing Executive on campaign-aligned event strategy, ensuring campaigns are supported through webinars, in-person events and conferences.

·        Shape messaging and positioning for new and evolving products, working closely with the Product, Sales and Success teams to ensure clarity, consistency and impact across all touchpoints.

·        Create persuasive multi-media content, including but not limited to campaign landing pages, case studies, policy briefings, video briefs and email journeys.

·        Support brand awareness in priority sectors through a mix of earned, owned and paid activity.

·        Contribute to customer retention through advocacy and nurture campaigns, aligned with campaign themes.

Essential skills and experience required

·        All round marketing experience with a digital-first approach but that understands how to weave in traditional tactics appropriately to achieve outstanding results.

·        Proven experience developing and managing end-to-end integrated marketing campaigns with measurable impact.

·        Strong understanding and hands-on experience in account-based marketing strategies and B2B lead generation.

·        Ability to turn big-picture goals (e.g. lobbying, policy influence) into practical, campaign-driven marketing activity.

·        A data-driven mindset – comfortable using insights to shape strategy and refine approaches.

·        Ability to manage competing priorities and work at pace across multiple projects.

·        Clear communicator with strong stakeholder management skills, able to influence both internally and externally.

·        Experience managing third-party suppliers or agencies.

·        Collaborative, adaptable and committed to our mission and values.

·        Adept at creating, implementing and reporting against strategy and objectives as part of a team.

·        Able to create brand and campaign stories using multi-media content for a range of channels – case studies, blogs, thought leadership, press and PR through written, video, audio and visual tools.

·        An interest in the education or tech space.

Desirable skills and experience

·        Understanding of the EAL, ESOL and / or EdTech space.

·        Experience working with UK school trusts and / or international education groups.

·        Knowledge of the UK education landscape, especially trust-level decision-making.

·        Experience in lobbying or advocacy marketing campaigns.

·        Familiarity with PPC, paid social media, SEO and attribution modelling (in partnership with our Performance Marketing Manager).

·        Knowledge of Salesforce and Pardot for campaign building and performance tracking.

·        Experience managing webinars and in-person speaking slots – from creating content to sourcing and managing speakers.