Ashfield Healthcare

Company: Inizio Engage

Position: Performance Marketing Manager

Location: Remote

Vacancy Type: Headcount

Salary: Competitive

About Our Client

Our client is an innovative and rapidly growing EdTech company dedicated to breaking down language barriers and unlocking the potential of learners everywhere. Their mission drives them to create impactful products that facilitate educational access for all.

Our client’s marketing team is a vital component of their growth strategy, focused on delivering valuable interactions that help them reach their targets and reduce customer churn and are recruiting for a Performance Marketing Manager.

Would you like to join their team?

Our client is seeking a technically skilled and creative Performance Marketing Manager to optimize our marketing efforts. In this role, you will be responsible for devising and implementing performance-driven marketing strategies that engage our target audiences effectively.

Key Responsibilities

• Strategic Planning and Execution: Design, execute, and monitor performance-based marketing strategies and campaigns tailored to diverse target audiences. Optimize campaigns using performance data to enhance results continually.
• Paid Advertising Management: Create and manage paid digital advertising and retargeting campaigns across various platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, with a focus on reducing CPA and maximizing ROAS.
• Performance Analysis: Analyze campaign performance against KPIs utilizing tools such as Google Analytics to extract actionable insights and inform strategy.
• Data-Driven Decision Making: Embrace a data-driven approach to campaign optimization, employing techniques like A/B testing, UX improvements, UTM tracking, personalization, retargeting, and usage of tools like heatmaps and Hotjar recordings.
• SEO Strategy Development: Develop and implement technical and content-driven SEO strategies to enhance organic search rankings and increase website traffic.
• Agency Management: Oversee an external digital marketing agency to ensure effective implementation and refinement of Google Tag Manager, GA4, marketing pixels, and other tracking mechanisms.

Why Join our Client?

Join a driven team passionate about making a difference in education through technology. We offer competitive salaries, professional development opportunities, and a supportive workplace culture committed to innovation and growth.

Background

Please note if you have not heard from a member of the resourcing department within 7 days your application has been unsuccessful at this stage.

Thank you for your interest in Inizio Engage.