Ashfield Healthcare

Key Account Manager – Respiratory

Inizio Engage | Field-based

Inizio Engage is recruiting an experienced Key Account Manager (KAM) to join a high-performing field team, working on behalf of a leading, values-driven pharmaceutical organisation within the respiratory therapy area. The successful candidate will be employed directly onto our client’s headcount

This is a senior, strategic role focused on shaping local health economies, building long-term partnerships across Primary and Secondary Care, and driving sustainable commercial growth through collaboration and value-based solutions.

The Role

As a Key Account Manager, you will act as the single point of contact for key customers within your allocated Local Health Economies (LHEs). You will lead strategic account planning, influence decision-making at senior NHS levels, and facilitate market access for a market-leading respiratory portfolio in line with the UK marketing strategy and local customer plans.

Key Customers

• Medicines Management Leads, Respiratory Leads and Finance Directors

• Key Opinion Leaders (Primary and Secondary Care)

• Secondary Care centres aligned to regional priorities

• England Integrated Care Boards (ICBs)

• England Sub-ICB Clusters

• Scotland, Wales and Northern Ireland Health Boards

• England Primary Care Networks (targeting high-value PCNs and Practices)

Key Responsibilities

• Act as the primary customer contact, guiding customers to appropriate internal functions such as education, medical support, partnership opportunities and value-added services

• Champion the Voice of the Customer, using insights and feedback to shape strategy and engagement

• Develop and deliver strategic customer and account plans to drive business growth across LHEs

• Identify and execute commercial opportunities through robust business planning and financially sound proposals

• Shape local health economies to support formulary and guideline inclusion at account level

• Build and maintain long-term partnerships, positioning the organisation as a respiratory partner of choice

• Develop and manage Key Opinion Leaders (KOLs) across Primary and Secondary Care

• Support and deliver educational initiatives, including sourcing, briefing and managing speakers

• Manage KOL slide development and speaker contracting in line with SOPs

• Lead commercial agreement discussions, including rebate and value-based arrangements

• Pioneer a mix of digital and face-to-face engagement, using customer insights and technology to maximise impact

• Co-create solutions aligned to customer challenges, including service offerings, collaborative projects and medical education

• Deliver agreed KPIs including sales performance, NPS, project delivery and customer satisfaction

• Operate at all times in line with the ABPI Code of Practice, company policies and values

• Support organisational commitments to sustainability and responsible business practices

About You

You will be a highly credible and strategic pharmaceutical professional with deep experience of navigating complex NHS environments and influencing senior stakeholders.

Essential experience and skills include:

• Exceptional understanding of NHS structures, policy and the wider healthcare agenda

• Proven track record of consistent commercial delivery against targets

• Advanced selling, negotiation and presentation skills

• Outstanding disease and product knowledge, with the ability to communicate complex clinical and technical information

• Strong experience of Key Account Management, including shaping and influencing LHEs

• Highly developed business planning and financial acumen

• Experience managing procurement, tendering and commercial agreements

• Ability to build and influence relationships at senior NHS levels

• Excellent analytical and critical reasoning skills, using data to inform strategic planning

• Strong IT capability and confidence using digital platforms

• Full UK driving licence (with no more than 6 penalty points for new entrants)

• ABPI qualification

Key Competencies

• Strategic thinking and commercial insight

• Account planning and project management

• Strong decision-making and problem-solving

• High levels of empathy and customer focus

• Excellent interpersonal and influencing skills

• Credibility as a senior customer partner

• Affinity for digital engagement

• High-quality in-call execution

• Acts as a role model for wider field teams

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Apply Now

If this opportunity aligns with your experience and career goals, apply now to register your interest. A member of the Inizio Engage recruitment team will be in touch to discuss the role in more detail and answer any questions you may have.