Ashfield Healthcare

Job Title: Area Sales Manager – South West
Job Type: Permanent
Industry: Pharmaceutical / Ophthalmology

About the Opportunity

Inizio Engage are excited to partner with a leading organisation in the ophthalmology space to recruit an Area Sales Manager for the South West region. This is an excellent opportunity for an ambitious, commercially-minded professional to take ownership of a high-potential territory and drive growth within a specialist therapeutic area.

This role has arisen due to internal promotion—a strong indicator of the company’s commitment to developing and advancing talent.

About the Role

As the Area Sales Manager, you will be responsible for developing and executing a strategic sales plan across your territory. You will manage key accounts, build and strengthen relationships with NHS and private healthcare professionals, and promote a respected portfolio within glaucoma and ocular surface therapy.

You will have the autonomy to lead your territory while being supported by a collaborative team of clinical and commercial specialists.

Key Responsibilities:

• Lead and develop relationships with key clinical and commercial stakeholders across the South West region.
• Drive growth across existing accounts and identify new business opportunities.
• Deliver high-quality product education and support to healthcare professionals.
• Develop and implement a territory sales strategy informed by market dynamics and customer needs.
• Maintain accurate reporting, forecasting, and territory plans in line with company standards.
• Collaborate with internal teams to ensure alignment and optimal customer outcomes.
• Represent the company at regional meetings, conferences, and industry events.

About You

We are looking for a motivated and commercially-minded professional who:

• Holds a valid ABPI certification (essential).
• Has proven experience in medical sales, pharmaceutical sales, or healthcare commercial roles.
• Is confident engaging with senior healthcare professionals.
• Demonstrates strong strategic thinking and territory management skills.
• Is driven to own and grow a territory while contributing to wider team success.
• Has the ambition to progress into senior Key Account Management or commercial leadership roles.
• Ophthalmology experience is advantageous but not essential.

What’s on Offer

• Competitive salary plus performance-based bonus.
• Company car or car allowance.
• 25 days holiday + bank holidays (option to buy 5 additional days).
• Healthcare and pension scheme (post-probation).
• Structured onboarding and ongoing professional development.
• A high-potential territory with established relationships.
• Genuine career progression within a specialist therapeutic area.

Apply Now
If you are a commercially-driven professional with ABPI certification ready to step into a strategic, relationship-focused sales leadership role, we’d love to hear from you.