Ashfield Healthcare

For our client, a sustainable and passionate company committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. We are looking for a Marketing Manager Belgium/Netherlands

Are you a dynamic marketing professional with a passion for the veterinary industry? You can send your CV in English to TAEngageBenelux@inizio.com

Main Purpose of the Job:

• Develop, manage, and implement Go-to-Market (GTM) strategies, Marketing Brand plans, and communications.
• Ensure successful execution of the Group brand strategy in the local market.
• Ensure long-term brand positioning and success of all  brands in the local market.
• Set priorities in the development of the product portfolio.
• Lead, mentor, and manage the Marketing team, which includes a Technical Manager and a Marketing Officer.

Key Responsibilities and Accountabilities:

• Lead the local marketing team in developing and executing the GTM and Marketing plans in alignment with Group Marketing.
• Deliver and manage B2B multi-channel marketing activities and campaigns.
• Conduct strategic planning of products and marketing in coordination with Group plans.
• Demonstrate commercial acumen and ability to show ROI.
• Roll out the portfolio/brand strategy and ensure local implementation of brand plans by the sales team.
• Provide insights and strategic steering of sales activities from a product perspective, giving feedback for new product development.
• Generate progress reports on marketing successes, product focus, and KPI tracking to the General Manager.
• Use strategic and commercial analysis to drive awareness and usage of differentiated products and brands.
• Establish promotional plans for key local products.
• Prepare products for sale, including correct packaging, forecasting, and pricing in line with current market data and  positioning.
• Act consistently with regulations/policies, ethics, and compliance.
• Participate in S&OP meetings to contribute to forecasting and supply, and participate in budgeting processes.

General:

• Undertake additional tasks as defined by the Line Manager.
• The job scope is principally within BE & NL, but occasional travel will be required. Partly home based or office based (Region West-Flanders)

Skills and Qualifications:

• Effective and decisive leader.
• Proven experience in developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency in online marketing and social media strategy.
• Willingness and flexibility to travel.

Required Education:

           Minimum Bachelor’s degree.

Required Experience:

          Minimum 5 years of experience in a similar role in the pharmaceutical or animal health industry

Languages:

• Dutch: native proficiency.
• English: professional working proficiency.