Job ID 19976
Description
For our client, a sustainable and passionate company committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. We are looking for a Marketing Manager Belgium/Netherlands
Are you a dynamic marketing professional with a passion for the veterinary industry? You can send your CV in English to TAEngageBenelux@inizio.com
Main Purpose of the Job:
- Develop, manage, and implement Go-to-Market (GTM) strategies, Marketing Brand plans, and communications.
- Ensure successful execution of the Group brand strategy in the local market.
- Ensure long-term brand positioning and success of all brands in the local market.
- Set priorities in the development of the product portfolio.
- Lead, mentor, and manage the Marketing team, which includes a Technical Manager and a Marketing Officer.
Key Responsibilities and Accountabilities:
- Lead the local marketing team in developing and executing the GTM and Marketing plans in alignment with Group Marketing.
- Deliver and manage B2B multi-channel marketing activities and campaigns.
- Conduct strategic planning of products and marketing in coordination with Group plans.
- Demonstrate commercial acumen and ability to show ROI.
- Roll out the portfolio/brand strategy and ensure local implementation of brand plans by the sales team.
- Provide insights and strategic steering of sales activities from a product perspective, giving feedback for new product development.
- Generate progress reports on marketing successes, product focus, and KPI tracking to the General Manager.
- Use strategic and commercial analysis to drive awareness and usage of differentiated products and brands.
- Establish promotional plans for key local products.
- Prepare products for sale, including correct packaging, forecasting, and pricing in line with current market data and positioning.
- Act consistently with regulations/policies, ethics, and compliance.
- Participate in S&OP meetings to contribute to forecasting and supply, and participate in budgeting processes.
General:
- Undertake additional tasks as defined by the Line Manager.
- The job scope is principally within BE & NL, but occasional travel will be required. Partly home based or office based (Region West-Flanders)
Skills and Qualifications:
- Effective and decisive leader.
- Proven experience in developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Experience with marketing automation and CRM tools.
- Proficiency in online marketing and social media strategy.
- Willingness and flexibility to travel.
Required Education:
Minimum Bachelor’s degree.
Required Experience:
Minimum 5 years of experience in a similar role in the pharmaceutical or animal health industry
Languages:
- Dutch: native proficiency.
- English: professional working proficiency.
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